Released on = September 1, 2007, 10:29 am

Press Release Author = PuppyPurse

Industry = Apparel & Fashion

Press Release Summary = PuppyPurse, the company that brought you the innovative
open-air carrier for small dogs, introduces the FurBaby Tote by PuppyPurse, a new
product that combines fashion and function - a hallmark of the company\'s products.

Press Release Body = PuppyPurse, the creator and manufacturer of the innovative,
open-air, barrier-free pet carrier of the same name, announces the addition of a new
product to its line. The FurBaby Tote by PuppyPurse is a comfortably sized tote bag
for all the toys and treats, biscuits and bows every little furbaby needs on an
outing. It\'s also a convenient way to carry mom\'s (or dad\'s) keys, cell phone, and
credit cards.

FurBaby Tote by PuppyPurse is available in pink or black with the word FurBaby
scripted on it in sparkly rhinestones. Continuing the PuppyPurse design concept,
which combines fashion and function, the FurBaby Tote is an exciting new addition to
the company\'s line. \"We at PuppyPurse love to create products that are useful as
well as stylish and fun,\" said Suzanne Sherman, co-owner with Hedy Grant of
PuppyPurse. \"The FurBaby Tote by PuppyPurse is a blingy way to carry all the things
you and your furbaby need.\"

PuppyPurse also announces its exciting new Fall 2007 PuppyPurse Collection.
Consisting of three new PuppyPurses, the Collection is rich in its fabric selection.
The eye-candy Chocolate Kiss PuppyPurse is made of a scrumptious soft velvety
velour fabric in a dark chocolate color. The FurBaby PuppyPurse is the same luscious
fabric with the word FurBaby scripted on it in glimmering rhinestones. The Licorice
PuppyPurse is a deep black stretchy ballet fabric for all the furbabies who need a
little extra room.

PuppyPurse is known for its brilliant design, which seamlessly incorporates
versatility, comfort, style, and safety. A terrific way to carry small dogs,
PuppyPurse is also recommended by veterinarians for small dogs with arthritis or
other infirmities.

The PuppyPurse Fall 2007 Collection and the new FurBaby Totes by PuppyPurse will be
introduced on the company's website, www.puppypurse.com, on September 1, 2007.
PuppyPurse products are sold in pet boutiques across the US and around the world.

All of the company's products are made in the USA.

About the Company. The Original PuppyPurse Carrier System was created in 2004 by
Suzanne Sherman and Hedy Grant. With offices in Oradell, NJ, and Sarasota, FL, the
company specializes in items for small dogs that are innovative, fashionable, and
functional. PuppyPurse has been featured on the Sharon Osborne Show, Good Morning
America Weekend, in magazines, newspapers, and books (most recently Jason Rich's
Pampering Your Pooch), and was included in an exhibit in a Swiss museum


Web Site = http://puppypurse.com

Contact Details = Media Contact:
Hedy Grant
Hedy Grant
201-262-6878
hedy@puppypurse.com
PO Box 346, Oradell, NJ 07649
www.puppypurse.com